I sometimes think that we under-estimate the power of a blog. What we may see as our own materialistic ramblings with a sprinkling of outfit posts can be oh so much more. Blogs are having an increasing influence on High Street collections and the pages of fashion magazines. Items that bloggers feature can quickly become hot property and fly off the shelves like no one's business. We are not solely lusting over new clothing we think we need - we are also being inspired and shown different ways of styling our existing wardrobe staples. Your follower count is irrelevant - you can still inspire whether you are a big time blogger or a lesser known one like myself. There does seem to be a bit of a blogger "look" developing Think Litas and Litas look-a-likes, disco pants, and rose gold jewellery. Blogs clearly have a great influence on deciding up-and-coming trends. But are they also turning us into an army of clones?
A question to all fellow bloggers: How do you feel knowing you've influenced someone to wear or buy something?
Flattered? Or is it a little annoying? I imagine that for those of you on the negative side of the fence, you may see eye-to-eye with the aforementioned clone comment. But on the other hand, I guess it's probably quite touching if a stranger takes the time to contact you saying they like your style.
Another thing to remember... no matter how popular the blog, bloggers are not celebrities. And most are certainly not living on a celebrity budget. Who are they? They are students / in full-time employment / struggling to make their cash last until the end of the month / fellow shopaholics... just like you and me. Their body type / complexion / hair more closely matching your own than that of air-brushed models you see in magazines. I find that blogger style is usually something that is very easy to relate to.
With this logic, it's hardly surprising that we are taking more and more inspiration from blogs and every day street style in lieu of high end fashion magazines and campaigns. With bloggers like you and me, blogger fashion is less "out there" and often a a great deal more practical for every day life. Those stacked Prada heels you saw in Vogue? Gorgeous, but hardly suitable for me to run for the train in each morning.
So where did this all stem from you ask?
Well, I realised the other day just how much I am influenced by other blogs. It was only the other week that one of my favourite bloggers Sarah featured the most exquisite piece of jewellery on her blog. My eyes lit up at the price (only £7.40.... no joke!) and fully aware that F21 do some amazing statement pieces, I promptly headed on over to their website to see what other necklaces they had on offer. In no time at all, the number of items in my basket started to multiple. In the end, I ordered a dress... a blouse....
..... and cheekily snapped up the necklace that Sarah featured. How could I not? It's too beautiful.
And if you want any further evidence of the power of a blog, know this.... that necklace came in two different colours - plain or a peach sort of colour. The plain one that Sarah featured has sold out. The peach one has not. High praise indeed. Which leads me on nicely to my recent Miss Selfridge order....
Typical blogger basket much? Skater skirts being yet another blog regular. And the kimono? I'd been eyeing it up for ages but some how resisted temptation. Then I saw Lily rocking it and I was powerless to resist.
I am weak.
A question to all fellow bloggers: How do you feel knowing you've influenced someone to wear or buy something?
Flattered? Or is it a little annoying? I imagine that for those of you on the negative side of the fence, you may see eye-to-eye with the aforementioned clone comment. But on the other hand, I guess it's probably quite touching if a stranger takes the time to contact you saying they like your style.
Another thing to remember... no matter how popular the blog, bloggers are not celebrities. And most are certainly not living on a celebrity budget. Who are they? They are students / in full-time employment / struggling to make their cash last until the end of the month / fellow shopaholics... just like you and me. Their body type / complexion / hair more closely matching your own than that of air-brushed models you see in magazines. I find that blogger style is usually something that is very easy to relate to.
With this logic, it's hardly surprising that we are taking more and more inspiration from blogs and every day street style in lieu of high end fashion magazines and campaigns. With bloggers like you and me, blogger fashion is less "out there" and often a a great deal more practical for every day life. Those stacked Prada heels you saw in Vogue? Gorgeous, but hardly suitable for me to run for the train in each morning.
So where did this all stem from you ask?
Well, I realised the other day just how much I am influenced by other blogs. It was only the other week that one of my favourite bloggers Sarah featured the most exquisite piece of jewellery on her blog. My eyes lit up at the price (only £7.40.... no joke!) and fully aware that F21 do some amazing statement pieces, I promptly headed on over to their website to see what other necklaces they had on offer. In no time at all, the number of items in my basket started to multiple. In the end, I ordered a dress... a blouse....
..... and cheekily snapped up the necklace that Sarah featured. How could I not? It's too beautiful.
And if you want any further evidence of the power of a blog, know this.... that necklace came in two different colours - plain or a peach sort of colour. The plain one that Sarah featured has sold out. The peach one has not. High praise indeed. Which leads me on nicely to my recent Miss Selfridge order....
Typical blogger basket much? Skater skirts being yet another blog regular. And the kimono? I'd been eyeing it up for ages but some how resisted temptation. Then I saw Lily rocking it and I was powerless to resist.
I am weak.
